Distil has announced the launch of a pre-mixed rum and cola drink, which takes RedLeg Spiced Rum into the high growth ready-to-drink (RTD) category. This is a new brand collaboration with Franklin & Sons, the premium soft drink, tonic and mixer brand, owned by Global Brands Ltd. This new venture brings two commercial advantages to Distil, firstly through incremental revenues and secondly through the introduction of the RedLeg Spiced Rum brand to new consumers.
02 Sep 2019
Mixing it up….…with diversification into the ready-to-drink market
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Mixing it up….…with diversification into the ready-to-drink market
Distil PLC (DIS:LON) | 0.6 0 0.0% | Mkt Cap: 5.43m
- Published:
02 Sep 2019 -
Author:
David Jeary -
Pages:
3
Distil has announced the launch of a pre-mixed rum and cola drink, which takes RedLeg Spiced Rum into the high growth ready-to-drink (RTD) category. This is a new brand collaboration with Franklin & Sons, the premium soft drink, tonic and mixer brand, owned by Global Brands Ltd. This new venture brings two commercial advantages to Distil, firstly through incremental revenues and secondly through the introduction of the RedLeg Spiced Rum brand to new consumers.