We are reiterating our Buy rating. $10 price target and projections for Vera Bradley after visiting stores in Long Island and Connecticut. With the soft launch of "New Day" set for July 11th (and formal premier on July 15th, June is, with one major exception, a month for the stores to clear goods and prepare for the new offerings; replenishment has been placed on hold and the end-of-season sales have been moved up to drive lower inventories and reduce the stresses from rolling out new looks at the main line stores and shifting older goods to the outlets. Excitement among store personnel remains high, as they look forward to an easier to shop (and manage) store, with an emphasis on compelling new items and, further, a ramp in marketing spend to drive traffic. We remain highly positive on the potential for the "New Day" (or Project Restoration) to expand the overall Vera Bradley customer base and reignite top line growth, and reiterate our Buy rating and $10 price target for VRA.