The business is steadily getting back to where it was pre 2017. The management team has only been in place for a year but in that time has worked hard to stabilise the business and return it to profitability. Confidence of where the business is in the turnaround strategy is evidenced by the announcement today that it will significantly invest in marketing over the next three years. This will underpin an increase in the order book and drive profitability. Investment started in Q419 driving mar
27 Jan 2020
Confidence improving with marketing spend increasing back to commercial levels
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Confidence improving with marketing spend increasing back to commercial levels
- Published:
27 Jan 2020 -
Author:
Andy Hanson -
Pages:
7
The business is steadily getting back to where it was pre 2017. The management team has only been in place for a year but in that time has worked hard to stabilise the business and return it to profitability. Confidence of where the business is in the turnaround strategy is evidenced by the announcement today that it will significantly invest in marketing over the next three years. This will underpin an increase in the order book and drive profitability. Investment started in Q419 driving mar