Good Life Plus PLC - Admission to Trading and First Day of Dealings

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[For immediate release: 18 December 2023]

Good Life Plus Plc

(the 'Company' or 'Good Life Plus ')

Admission to Trading on AQSE and First Day of Dealings

Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, is pleased to announce the admission of its Ordinary Shares to trading on the Access Segment of the AQSE Growth Market ("Admission"), having raised gross proceeds of £1.4 million by way of a subscription for 70,000,000 New Ordinary Shares in the Company at a price of 2.0 pence per share, from a combination of existing and new investors including the family office of Mark Blandford, the founder of Sportingbet plc, subsequently acquired by GVC Holdings (now renamed Entain plc).

The Company, previously named Semper Fortis Esports Plc ("Semper"), has been readmitted to AQSE following its acquisition of GL Membership Limited (trading as Good Life +) via a reverse takeover. Dealings will commence at 8.00 a.m. today under the TIDM "GDLF".  On Admission, the Company will have 629,049,980 Ordinary Shares in issue and the market capitalisation of the Company will be approximately £12,581,000.

About Good Life Plus

Good Life Plus is a pioneering company, offering a unique blend of entertainment and rewards. The Company is aiming to transform the traditional prize draw experience with improved odds of winning, making it more accessible and rewarding for everyone, creating a more current, transparent and interactive model, which is more in touch with the digital age.

In comparison to buying, for instance, national lottery tickets with a 1 in 45 million chance of winning a significant or meaningful prize, the GL+ prize draws are more frequent (daily) providing subscribers with considerably better odds and also an opportunity to save through a variety of offers, discounts and rewards.  As well as providing daily access to highly desirable prizes, member benefits include discounts on eating out at select chain and independent restaurants, free cinema tickets, discounted hotel bookings and reduced theme park entries (at select sites); combined with the opportunity to give back to those most in need.

Founded in September 2021, GL+ provides a freemium model allowing consumers free entry to its prize draw for seven days before potential subscribers decide whether to opt for ongoing paid membership. This allows the Company to convert more casual interest into customers, increasing the return on customer acquisition spend. GL+'s goal is to become a leading player in the entertainment and prize draw space.

The membership base has seen significant growth over the last 12 months.  GL+ currently has over 21,000 active subscribing members, up by 138% from 12 months ago, and generates around £210,000 in monthly recurring revenue ("MRR"). The MRR has increased by over 144% over the last 12 months.  In addition to its active members, Good Life+ currently has around 500,000 email subscribers, over 400,000 social media followers and 2,173 Five Star Trustpilot reviews.

Use of Funds

The proceeds of the Subscription and Placing will allow for rapid customer acquisition and expansion, with the immediate aim of significantly growing the number of active members within 12 months.

Charlie Chadd, CEO of Good Life Plus Plc, commented:

"Good Life Plus is redefining the winning experience by introducing a subscription-based model that uniquely blends entertainment with the excitement of potential wins. Our platform allows members to participate in daily and life-changing prize draws while also enjoying exclusive deals and discounts. This innovative entertainment first approach reinvents the winning experience while also providing the opportunity to save big and win big, appealing to a broader demographic."

He added:

"Our admission to AQSE and fundraising will enable us scale our business and leverage this potential with our distinctive model, attracting a growing base of subscribers and establishing a strong foothold in this lucrative market.  Our team and investor base comprise experts in technology, marketing, gaming, affiliate marketing and finance. Under their joint guidance we will seek to expand our market presence, enhance user experience, and explore new avenues for growth."

Board of Directors:

Keith Harris (aged 70), Non-executive Chairman

Keith Harris is an investment banker and financier with over 35 years' experience as a senior corporate finance and takeover adviser. He has held senior executive positions at leading financial institutions including Morgan Grenfell, Drexel Burnham and was chief executive of HSBC Investment Bank and chairman of Seymour Pierce Holdings.

Keith has also held a number of non-executive positions in a wide range of industries, including Wembley National Stadium and the Football League (as Chairman) and Everton FC (as Deputy Chairman), and Benfield Group and Sellar Property (the developer of The Shard).

Since 2013, Keith has concentrated on developing his consultancy business, principally focussing on advising and financing football clubs as well as becoming chairman of a NASDAQ listed gene therapy company.

Charlie Chadd (aged 31), Chief Executive Officer

After graduating with an economics degree from Nottingham, Charlie Chadd worked at TLS Investments, a premium residential and commercial development practice based in London while completing a MSc in Real Estate and Finance at Reading University. Whilst working at TLS, Charlie gained expertise in digital marketing and launching marketing campaigns on Facebook.

In 2017 Charlie launched Borough Studios, a Co-Working space in Borough, London. With a four-year lease on a derelict print warehouse, he fitted it out and used digital marketing to advertise the space online. The space ran at full capacity from launch, providing over 200 desks for young businesses in Central London and was profitable from Year 2.  In the final year of the lease, Charlie launched Good Life with his brother Joseph Chadd. They pivoted to a subscription model in 2021 and launched Good Life+.   Charlie oversees all elements of business strategy, product, marketing and finances.

Joseph Chadd (aged 33),Executive Director

After graduating from Exeter University, Joseph joined the equity trading desk of The Royal Bank of Scotland on the Investment Banking Graduate scheme. He subsequently moved to the FX Trading desk of JP Morgan.  In late 2012 Joseph started an automotive business, Prestige Cars Kent, which is now in the top thirty independent UK Car Dealerships based on turnover and is Kent's largest independent prestige car dealership with 75 full time members of staff. In 2022 it reached a turnover of £50 million.

He founded Good Life with his brother, Charlie, and was instrumental in the decision to re-launch the Good Life+ brand on a subscription basis in 2021.  Joe is heavily involved in overseeing commercial activity and making sure the business has the capital it needs to grow.

John Gordon (aged 39), Non-executive Director

John is the CEO and Co-Founder of Incentive Games, a B2B software provider specialising in customer acquisition, retention and monetisation through delivering engaging and fun software solutions with the ability to cross-sell other products and strategically drive traffic, improving its clients' customer monetisation and driving business growth. Incentive Games' clients include Bet365, FanDuel, Live score and more.

Prior to founding Incentive Games, John was a Chemical Engineer with Mitsui Babcock, Wood Group and WorleyParsons.

John Taylor (aged 51), Non-executive Director

John is on the Board of a number of listed companies and assists them with their development prior to listing and subsequent growth strategies.  Prior to working in the small cap arena he spent over 20 years in the Army, commanding Attack Aviation units on operations.  His last role was as a senior strategic communications officer in the Ministry of Defence.

In addition to his role as a Non-Executive Director of TAP Global plc, an AQSE Growth Market provider of fiat banking and crypto settlement services, John is also a non-executive director of BrandShield Systems Plc, a brand protection software business previously listed on AIM. He is also a Director of WeCap Plc, an AQSE listed investing company with a focus on social commerce opportunities. 

-Ends-

Further information is set out in the Admission Document which is currently available on the Company's website: www.goodlifeplus.co.uk.

Words and expressions used in this announcement, unless the context otherwise requires, shall have the same meaning as in the Admission Document

For further information please contact:

Good Life Plus Plc                                                                                                       +44 (0)7500 929157

Charlie Chadd, Chief Executive

Novum Securities Limited

AQSE Corporate Advisor

David Coffman/Daniel Harris/George Duxberry                                                   +44 (0)20 7399 9400

Belvedere Communications Limited

Financial Media and Investor Communications

John West/Llew Angus/Lily Pearce                                                                          + 44 (0)20 7653 8702

goodlifeplus@belvederepr.com