
(Incorporated in
(Legal Entity Identifier: 635400Z5LQ5F9OLVT688)
AEX and JSE Share Code: PRX ISIN: NL0013654783
(
● OLX agrees to acquire 100% of La Centrale in an all-cash deal.
● La Centrale is a leading French vertical motors classifieds platform, with a strong history of data-led growth and innovation.
● The deal will accelerate OLX's European strategy to grow highly profitable marketplaces using best-in-class AI and tools trusted by dealers and consumers.
● The acquisition further strengthens
OLX operates fast-growing and highly profitable online marketplaces for motors, real estate, jobs and goods with 29 million monthly users in eight countries, primarily in Central and
The transaction combines two proven leaders in classifieds, strengthening OLX's European autos portfolio in a compelling and attractive market while bringing on a strong leadership team to help build
"La Centrale is a natural fit within our classifieds portfolio," commented
"La Centrale has long been a trusted destination for dealers and consumers in
La Centrale provides OLX with an immediate leading position in one of
The Case for OLX + La Centrale
● Strengthens OLX's European motors portfolio: La Centrale is a leading French vertical motors classifieds platform with strong brand recognition and scale (c.4.5m monthly unique visitors and ~350k listings), which complements OLX's leading motors portfolio in Central and
● A compelling market opportunity: The French car market is healthy and resilient, with solid growth potential in the dealer segment. The ongoing shift of the used cars market towards professional sellers presents significant upside as the dealership landscape matures and consolidates. Professional dealers currently account for ~36% of used car sales, compared with ~70% in
● Backs a strong leadership team: La Centrale's leadership has revitalised the brand in recent years. It has undergone a successful restructuring, strengthening its technology, user experience and overall market position, closing ground with its competitors. This led to an improved financial performance with classifieds revenues growing at a 12% CAGR.
● Enhances
Advisors
JSE sponsor to
Investec Bank Limited
Contacts:
Head of Investor Relations Communications Director
+1 347 210 4305 +31 615 494 359
OLX
Ana Garcia
Head of Communications
+31 652 573 174
For Providence
FGS Global - Charlie Chichester / Rory King
+44 79 1708 6227
ProvidenceEquity@fgsglobal.com
For La Centrale
NewCap - Nicolas Merigeau
+33 6 63 38 85 83
About
OLX is a global marketplace leader that builds platforms to facilitate trade. Serving tens of millions of people across Europe and South Africa every month, OLX helps people sell and buy cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved brands (including Autotrader, OLX, Otomoto, Property24, and more) use AI and best-in-class technology to support professional sellers improving their business and consumers to find what they need in a safe, smart and convenient way. For more information on OLX, visit www.olxgroup.com.
About La Centrale
La Centrale is a leading French vertical motors marketplace trusted by consumers and dealers for nearly 60 years. With strong brand recognition and a commitment to innovation, La Centrale connects millions of buyers and sellers every month through its advanced technology, data-driven solutions, and user-friendly platform. The company supports more than 10,000 automotive professionals with powerful SaaS tools, including its Pilot suite, to optimise pricing, sourcing, and stock management. Combining deep industry expertise with cutting-edge AI, La Centrale is dedicated to creating value across the entire automotive ecosystem-for consumers, dealers, and partners alike. For more information on La Centrale, visit www.lacentrale.fr
About Prosus
Prosus is the power behind the world's leading lifestyle ecommerce brands, across Europe, India and Latin America, unlocking an AI-first world for our 2 billion customers.
The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.
Through
The team actively backs exceptional entrepreneurs who are using technology to improve people's everyday lives.
For more on Prosus, its companies and investments, visit www.prosus.com.
About Providence
Providence is a specialist private equity investment firm focused on growth-oriented media, communications, education and technology companies across North America and Europe. Providence combines its partnership approach to investing with deep industry expertise to help management teams build exceptional businesses and generate attractive returns. Since its founding in 1989, Providence has invested over
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