
Digital business net sales up 75.7%
FY 2023 (PRELIMINARY) HIGHLIGHTS
+20.6% y-o-y
Total net sales was driven by a 9.6% y-o-y increase in like-for-like (LFL2) sales and selling space expansion
+3,149 new stores
X5 net new stores in 2023 Including 2,144 proximity stores, 1 supermarket, 983 hard discounters, 16 dark kitchens, 15 Krasny Yar and Slata stores, and 2 joint dark stores. 12 Karusel hypermarkets (net) were closed
3x y-o-y
Chizhik net sales totalled RUB 118.4 billion in 2023
Chizhik opened 983 stores in 2023
+17.3% y-o-y
Net retail sales for Pyaterochka3 totalled
+8.7% y-o-y
Net retail sales for Perekrestok totalled
+75.7% y-o-y
Digital business net sales4 totalled RUB 123.6 billion
3.9% of total net sales
+1.5 p.p. of the consolidated revenue growth rate
Q4 2023 (PRELIMINARY) HIGHLIGHTS
+24.7% y-o-y
Total net sales was driven by a 13.2% y-o-y increase in like-for-like (LFL2) sales and selling space expansion
+1,006 new stores
X5 net new stores in Q4 2023 Including 547 proximity stores, 17 supermarkets, 429 hard discounters, 4 dark kitchens, and 9 Krasny Yar and Slata stores
3x y-o-y
Chizhik net sales totalled RUB 41.7 billion in Q4 2023
Chizhik opened 429 stores in Q4 2023
+22.3% y-o-y
Net retail sales for Pyaterochka2 totalled
+14.7% y-o-y
Net retail sales for Perekrestok totalled
+89.4% y-o-y
Digital business net sales4 totalled RUB 41.8 billion
4.8% of total net sales
+ 2.1 p.p. of the consolidated revenue growth rate
"In 2023,
Our Pyaterochka proximity store network continued its expansion, with 2,144 net new stores added in 2023. Net retail sales for Pyaterochka grew by 17.3% year-on-year in 2023. In
During this period, we continued to revamp our Perekrestok supermarket format to increase efficiency and boost like-for-like sales. In Q4 2023, like-for-like sales at Perekrestok stores increased by 14.4% year-on-year and by 8.8% year-on-year for the full year 2023. X5 plans to continue the transformation of its supermarket format with efficiency and customer convenience in mind.
X5's hard discounter format, Chizhik, continued to grow amid widespread consumer demand for high-quality and reasonably priced foods. In 2023, Chizhik opened 983 new stores and reached a total count of 1,500 stores throughout the country. In
In 2023, we encountered a significant shortage of operating personnel on the market and, as a result, a significant increase in labour costs. The negative impact of this factor on profitability was partially offset by projects to improve efficiency. Our key initiatives in this regard included increasing automation in stores and logistics, the introduction of day and night non-contact picking, and the resulting reduction in average headcount per store. These measures increased labour productivity by almost 10%. We do not expect a significant improvement in the labour market in 2024 and plan to continue our initiatives to improve the efficiency of X5's business processes (automation in stores and logistics, scaling up contactless pickup, increasing the number of self-service checkouts and more). As a result of these initiatives, we expect further growth in labour productivity in 2024.
In 2023, we continued to expand into existing and new regions of presence through strategic M&As. In April, X5 acquired Tamerlan, the operator of several discounter chains and a supermarket chain in
Our online businesses continued to develop, with digital business net sales increasing by 75.7% year-on-year in 2023. A particular focus during this period was on expanding delivery services from X5's retail formats in order to provide our customers with an omnichannel shopping experience. At the same time, the continuing high level of competition and current pressure on profitability in this segment has not yet allowed us to effectively translate revenue growth into an improved financial result. Among other highlights, in 2023 X5's online delivery logistics service, 5Post, entered
Another significant achievement during this period was the integration of nearly all X5 businesses into the updated
In
Despite ongoing market headwinds, X5's results in 2023 have once again demonstrated our commitment to excellent customer service, strategic expansion and business efficiency. I would like to thank the entire X5 team for their contributions to the company's strong performance for the year and express my sincere gratitude to our partners and investors for continuing to place their trust in X5."
NET SALES PERFORMANCE
Sales of offline and digital businesses5
RUB MLN |
Q4 2023 |
Q4 2022 |
CHANGE |
FY 2023 |
FY 2022 |
CHANGE |
Pyaterochka |
664,022 |
551,900 |
20.3 |
2,432,093 |
2,100,019 |
15.8 |
Perekrestok |
108,859 |
97,965 |
11.1 |
384,321 |
365,283 |
5.2 |
Chizhik |
41,522 |
15,233 |
3x |
118,207 |
35,892 |
3x |
Offline net sales6 |
836,189 |
681,935 |
22.6 |
3,014,928 |
2,531,369 |
19.1 |
Digital businesses' net sales |
41,782 |
22,058 |
89.4 |
123,588 |
70,354 |
75.7 |
Total net sales |
877,971 |
703,993 |
24.7 |
3,138,517 |
2,601,723 |
20.6 |
Net retail sales7 by format
Including express delivery; excluding Vprok.ru and 5Post sales
RUB MLN |
Q4 2023 |
Q4 2022 |
CHANGE |
FY 2023 |
FY 2022 |
CHANGE |
Pyaterochka |
685,594 |
560,440 |
22.3 |
2,491,009 |
2,122,793 |
17.3 |
Perekrestok |
119,760 |
104,400 |
14.7 |
418,938 |
385,495 |
8.7 |
Chizhik |
41,661 |
15,233 |
3x |
118,425 |
35,893 |
3x |
Net retail sales8 |
869,772 |
697,568 |
24.7 |
3,112,023 |
2,576,578 |
20.8 |
Q4 and FY 2023 LFL store performance by format
% change y-o-y
|
Q4 2023 |
FY 2023 |
||||
SALES |
TRAFFIC |
BASKET |
SALES |
TRAFFIC |
BASKET |
|
Pyaterochka |
13.0 |
3.0 |
9.6 |
9.8 |
4.9 |
4.7 |
Perekrestok |
14.4 |
3.0 |
11.0 |
8.3 |
2.2 |
6.0 |
|
13.2 |
3.0 |
9.9 |
9.6 |
4.6 |
4.8 |
Q4 2023 monthly net retail sales (RUB) by format
change y-o-y, % or multiple
|
|
|
|
Pyaterochka |
19.1 |
20.8 |
20.9 |
Perekrestok |
7.7 |
10.7 |
14.1 |
Chizhik |
3x |
3x |
3x |
Offline business total |
22.9 |
22.3 |
22.6 |
Digital business total |
99.8 |
93.0 |
79.9 |
Total |
25.0 |
24.5 |
24.7 |
AVERAGE TICKET AND NUMBER OF CUSTOMER VISITS
Q4 and FY 2023 average ticket and customer visits by offline format
AVERAGE TICKET, RUB |
Q4 2023 |
Q4 2022 |
CHANGE |
FY 2023 |
FY 2022 |
CHANGE |
Pyaterochka |
497.8 |
453.9 |
9.7 |
461.0 |
441.3 |
4.5 |
Perekrestok |
792.4 |
713.0 |
11.1 |
712.8 |
670.6 |
6.3 |
Chizhik |
615.6 |
609.8 |
1.0 |
580.7 |
630.3 |
(7.9) |
|
530.0 |
484.2 |
9.4 |
488.3 |
469.0 |
4.1 |
NUMBER OF CUSTOMER VISITS, MLN |
|
|
|
|
|
|
Pyaterochka |
1,580.7 |
1,415.1 |
11.7 |
6,196.6 |
5,524.1 |
12.2 |
Perekrestok |
173.0 |
167.1 |
3.5 |
672.0 |
657.6 |
2.2 |
Chizhik |
77.0 |
28.5 |
3x |
231.9 |
64.8 |
4x |
|
1,880.0 |
1,648.2 |
14.1 |
7,295.8 |
6,298.6 |
15.8 |
Q4 2023 average monthly ticket and customer visits by offline format
change y-o-y, % or multiple
AVERAGE TICKET |
|
|
|
Pyaterochka |
8.5 |
9.0 |
11.4 |
Perekrestok |
9.5 |
9.8 |
13.4 |
Chizhik |
(0.4) |
(0.4) |
3.5 |
|
8.2 |
8.9 |
11.3 |
NUMBER OF CUSTOMER VISITS |
|
|
|
Pyaterochka |
12.4 |
12.7 |
10.0 |
Perekrestok |
2.8 |
4.5 |
3.3 |
Chizhik |
3x |
3x |
3x |
|
16.4 |
14.2 |
11.7 |
EXPANSION DYNAMICS
Selling space and number of stores by format
SELLING SPACE, |
AS AT |
AS AT |
CHANGE |
Pyaterochka |
8,339,205 |
7,497,056 |
11.2 |
Perekrestok |
1,084,913 |
1,085,496 |
(0.1) |
Chizhik |
442,110 |
152,370 |
190.2 |
Joint dark stores |
10,258 |
8,087 |
26.8 |
|
10,206,011 |
9,107,479 |
12.1 |
NUMBER OF STORES |
|
|
|
Pyaterochka |
21,308 |
19,164 |
11.2 |
Perekrestok |
972 |
971 |
0.1 |
Chizhik |
1,500 |
517 |
190.1 |
Joint dark stores |
9 |
7 |
28.6 |
|
24,472 |
21,323 |
14.8 |
Selling space and number of stores added by format
SELLING SPACE, SQUARE METRES (SQ.M) |
NET ADDED Q4 2023 |
NET ADDED Q4 2022 |
CHANGE |
NET ADDED FY 2023 |
NET ADDED FY 2022 |
CHANGE |
Pyaterochka |
199,236 |
111,224 |
79.1 |
842,149 |
448,568 |
87.7 |
Perekrestok |
18,454 |
(7,509) |
n/a |
(584) |
(13,409) |
n/a |
Chizhik |
125,222 |
59,352 |
2x |
289,740 |
132,043 |
2x |
Joint dark stores |
- |
2,729 |
n/a |
2,171 |
8,087 |
(73.2) |
|
346,401 |
348,288 |
(0.5) |
1,098,532 |
697,722 |
57.4 |
NET NUMBER OF STORES |
|
|
|
|
|
|
Pyaterochka |
547 |
299 |
82.9 |
2,144 |
1,192 |
79.9 |
Perekrestok |
17 |
- |
n/a |
1 |
(19) |
n/a |
Chizhik |
429 |
201 |
2x |
983 |
445 |
2x |
Joint dark stores |
- |
3 |
n/a |
2 |
7 |
(71.4) |
|
1,006 |
1,093 |
(8.0) |
3,149 |
2,202 |
43.0 |
DIGITAL BUSINESS PERFORMANCE
X5 DIGITAL |
Q4 2023 |
Q4 2022 |
CHANGE |
FY 2023 |
FY 2022 |
CHANGE |
GMV,12 RUB mln |
45,893 |
24,384 |
88.2 |
135,906 |
77,060 |
76.4 |
Number of orders, ths |
24,977 |
11,598 |
115.3 |
74,633 |
34,422 |
116.8 |
Average ticket, RUB (Vprok.ru) |
6,465 |
5,307 |
21.8 |
5,926 |
4,798 |
23.6 |
Average ticket, RUB (express delivery) |
1,572 |
1,652 |
(4.9) |
1,530 |
1,694 |
(9.7) |
5POST |
|
|
|
|
|
|
Number of parcels, ths |
10,655 |
6,866 |
55.2 |
29,619 |
25,986 |
14.0 |
MNOGO LOSOSYA |
|
|
|
|
|
|
GMV,13 RUB mln |
2,140 |
1,294 |
65.4 |
7,267 |
4,066 |
78.7 |
Number of orders, ths |
502 |
400 |
25.5 |
1,842 |
1,481 |
24.4 |
Average ticket, RUB |
2,399 |
1,970 |
21.8 |
2,228 |
1,915 |
16.3 |
KEY DRIVERS OF Q4 2023 RESULTS
External environment
• Food inflation in Q4 2023 totalled 7.1% year-on-year (vs 3.6% year-on-year in Q3 2023).
• In physical terms, the food market continued to grow, driven by rising real incomes and demonstrating a 5.6% year-on-year increase for October-
• Real wage growth remains stable despite accelerating inflation. Nominal wages continue to grow steadily by an average of 13-17% year-on-year (according to Rosstat) amid labor shortages.
• The labour market remains strong. Unemployment declined to a record 2.9% in October-November, on the back of greater involvement of the population in economic activity. The number of employed individuals amounted to 74.0 million people.
•
Offline business development
• Pyaterochka's offline net sales demonstrated strong growth of 20.3% year-on-year, with LFL sales (including express delivery) increasing by 13.0% in Q4 2023. LFL traffic increased by 3.0% year-on-year, while the LFL basket increased by 9.6% year-on-year, driven by accelerating inflation. Pyaterochka's network continued to expand, with 630 new stores added in Q4 2023 (on a gross basis).
• Perekrestok's offline net sales increased by 11.1% year-on-year in Q4 2023 with LFL sales (including express delivery) growth of 14.4% in Q4 2023, primarily driven by LFL basket growth.
• Chizhik's offline net sales increased threefold year-on-year in Q4 2023. The network opened 429 new stores during the period and had a total of 1,500 stores in 43 regions of
• The Store Director-Partner programme continues to deliver solid results. The transformation of the store director's role generates additional revenue in terms of LFL sales as well as EBITDAR. At the end of
Expansion and retail portfolio improvement
• X5 continues to focus on strengthening its positions in key regions of operation and expanding its presence and market share organically, as well as through selected tactical M&A opportunities.
• In Q4 2023, 630 gross new-concept Pyaterochka stores were opened; in addition, 135 Pyaterochka stores were refurbished in line with the new concept. The total number of stores operating under the new concept reached 8,706, or 40.9% of the Pyaterochka store base, as of
• 17 gross new-concept Perekrestok supermarkets were opened in Q4 2023; in addition, 4 Perekrestok supermarkets were refurbished in line with the new concept. As of
• In Q4 2023, as part of the Company's ongoing rationalisation programme, X5 closed 83 Pyaterochka proximity stores and one dark kitchen.
• In Q4 2023, X5 opened three new distribution centres in
• In
Loyalty programme
• At the end of Q4 2023, X5's loyalty programme had 77 million active customers, while the programme's sales penetration reached 85.7%. The average ticket of the 2.9 million loyalty programme customers who chose favourite product categories was 8% higher than that of other loyalty programme customers.
Digital business development
• In Q4 2023, X5's digital services had a total of 34.9 million MAUs, an increase of 70.4% year-on-year.
• The GMV of X5 Digital in Q4 2023 reached
• Total digital business revenue (including X5 Digital, 5Post and Mnogo Lososya) grew 89.4% year-on-year in Q4 2023 and contributed 2.1 p.p. to the consolidated quarterly revenue growth rate of 24.7%. X5 Digital successfully fulfilled over 352 thousand orders on peak days in December.
• X5 continues the rapid expansion of express delivery services from Pyaterochka proximity stores and Perekrestok supermarkets. As of
• In Q4 2023, 5Post's e-commerce delivery service revenue increased by 96.2% year-on-year, driven by an increasing number of new partners. 5Post's financial performance significantly improved due to a growing share of the service's domestic partners and the introduction of advertising services for partners. 5Post fulfilled 10.7 million orders in Q4 2023, with over 20 thousand pickup points in operation, including over 5 thousand multi-parcel lockers. 5Post is increasing the volume of deliveries it processes from existing partners and is accelerating its integration with new partners. Parcel lockers and pickup points in stores generate additional LFL traffic of up to 2%-3%.
• The Mnogo Lososya ready-to-eat digital service was operating 73 dark kitchens (including three franchisees) and 325 cafe points at Perekrestok supermarkets at the end of December. Mnogo Lososya's online net sales increased by 47.6% year-on-year in Q4 2023.
1. Numbers in this press release are preliminary and have not been reviewed or audited by the Company's auditor
2. LFL comparisons of retail sales between two periods are comparisons of retail sales in local currency (including VAT) generated by the relevant stores. The stores that are included in LFL comparisons are those that have operated for at least 12 full months. Their sales are included in LFL calculations starting from the day of the store's opening. We include all stores that fit our LFL criteria in each reporting period. Sales of the express delivery service from stores and dark stores that have operated for less than 12 full months are also included in LFL calculations.
3. Including Pokupochka, Pokupalko, Victoria, Kvartal, Deshevo, CASH.
4. Vprok.ru, express delivery, 5Post and Mnogo Lososya.
5. In the tables and text in this press release, immaterial deviations in the calculation of % change, subtotals and totals are due to rounding.
6. Including
7. Net retail sales represent revenue from operations of X5-managed stores net of VAT. This number differs from revenue, which also includes proceeds from direct franchisees (royalty payments) and other revenue, which will be reported as part of X5's Q4 2023 financial results.
8. Including Mnogo Lososya,
9. Excluding
10. Including
11 Including Vprok.ru dark stores, Mnogo Lososya dark kitchens,
12 GMV is the value of delivered orders at their final prices (incl. VAT), gross of promo codes and bonuses applied.
13 GMV is the value of delivered orders at their final prices (incl. VAT), gross of promo codes and bonuses applied, and including delivery and cafe points in Perekrestok stores. Sales at cafe points (incl. VAT) totalled
NOTE TO EDITORS
As of 31 December 2023, X5 had 24,472 Company-operated stores. It has the leading market position in both
X5 is one of the largest employers in
For the full year 2022, revenue totalled
Forward-looking statements
This announcement includes statements that are, or may be deemed to be, "forward-looking statements". These forward-looking statements can be identified by the fact that they do not only relate to historical or current events. Forward-looking statements often use words such as "anticipate", "target", "expect", "estimate", "intend", "expected", "plan", "goal", "believe", or other words of similar meaning.
By their nature, forward-looking statements involve risk and uncertainty because they relate to future events and circumstances, a number of which are beyond
Any forward-looking statements made by or on behalf of
* FX rate:
** FX rate:
For further details please contact:
Polina Ugryumova
Head of Corporate Finance and IR
Tel.: +7 (495) 662-88-88 ext. 13-312
e-mail: Polina.Ugryumova@x5.ru
Maria Yazeva
Investor Relations Officer
Tel.: +7 (495) 662-88-88 ext. 13-147
e-mail: Maria.Yazeva@x5.ru
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