RadiumOne's clients include several Fortune 1000 brands and agencies, like Toyota, Expedia, Sony, and Microsoft.
Companies: Rhythmone
AIM-listed AdTech Platform RhythmOne says it has agreed on a deal with US marketing firm RadiumOne to acquire "certain assets and related liabilities" from the Group in a $22m move, that will add $65-75m in revenues and $1-3m in Adj Ebitda over the next year.
The similarly named RadiumOne is a data-driven marketing platform that analyses consumer signals in real time to determine user intent from a broad range of digital touchpoints. Using predictive algorithms to determine where consumers are in the buying cycle.
The acquisition continues RTHM's strategy of building a unified programmatic platform, with RadiumOne providing access to consumer insights, audience segmentation, targeting technology, and premium demand-side relationships.
RadiumOne's clients include several Fortune 1000 brands and agencies, like Toyota, Expedia, Sony, and Microsoft.
RTHM said the move would cost up to $22m and the assumption of between $3m and $4m in net debt. It will come in the form of an upfront payment of $5.5m in cash and a further $16.5m payable in shares at a future date.
Commenting on the Acquisition, S. Brian Mukherjee, CEO and Ted Hastings, President of RhythmOne said RadiumOne's platform was:
"... a true, end-to-end, multi-channel, multi-format, programmatic platform to reach engaged audiences at scale. This transaction fortifies and extends the RhythmMax platform and enables us to meet the growing need for differentiated, data-driven audience segmentation and targeting that drive specific business outcomes for advertisers."
They added that the acquisition advanced the Group's mission, and added a "talented, tenured group with extensive demand-side experience".
The company said that it's trading in the first half of 2018 had been in-line with expectations. It also said that its CEO was being replaced by Ted Hastings.
Shares in RTHM rose as the market opened on Tuesday.