Total Brain (ASX:TTB) is the developer of a neuroscience-based mental health & fitness platform powered by the largest standardized neuroscientific database in the world formed over almost two decades and with $50m of R&D funding. The company has announced it has entered into a non-binding Heads of Agreement with health and wellness group Hamptons Life to provide an exclusive, perpetual global licence for the development and commercialisation of a direct-to-consumer (D2C) version of the Total Brain platform. The deal will see a $6m upfront fee paid to Total Brain, along with an annual maintenance fee of $0.35m and an option for Total Brain to acquire 50% ownership in the D2C business within 5 years. The $6m will be recognized as revenue over 3 years when integration and development services are delivered by TTB. For exclusivity to remain on foot, Hamptons Life will need to meet minimum annual commercial outcomes. The D2C business will stand alongside Total Brain’s existing B2B, Affinity and Clinical platforms.
Sign up for free to access
Get access to the latest equity research in real-time from 12 commissioned providers.
Get access to the latest equity research in real-time from 12 commissioned providers.
Signs Direct-to-Consumer licence with Hamptons Life
- Published:
04 May 2021 -
Author:
Finola Burke -
Pages:
4
Total Brain (ASX:TTB) is the developer of a neuroscience-based mental health & fitness platform powered by the largest standardized neuroscientific database in the world formed over almost two decades and with $50m of R&D funding. The company has announced it has entered into a non-binding Heads of Agreement with health and wellness group Hamptons Life to provide an exclusive, perpetual global licence for the development and commercialisation of a direct-to-consumer (D2C) version of the Total Brain platform. The deal will see a $6m upfront fee paid to Total Brain, along with an annual maintenance fee of $0.35m and an option for Total Brain to acquire 50% ownership in the D2C business within 5 years. The $6m will be recognized as revenue over 3 years when integration and development services are delivered by TTB. For exclusivity to remain on foot, Hamptons Life will need to meet minimum annual commercial outcomes. The D2C business will stand alongside Total Brain’s existing B2B, Affinity and Clinical platforms.