Pureprofile Ltd (ASX:PPL) is a data analytics and consumer insights company underpinned by proprietary technology, servicing business decision makers in brands and media companies as well as market researchers. Pureprofile has announced it has acquired the assets of Bastion Stable Research (CRNRSTONE) for $0.7m in a move designed to strengthen the company’s qualitative market research capabilities. The purchase will be paid from existing cash reserves on completion of the transaction, which is slated for 1 March 2026. The transaction will incur $0.05m in one-time costs this financial year. Pureprofile says CRNRSTONE is expected to generate $3m in revenue this financial year and pro-forma EBITDA of $0.3m. We have incorporated the acquisition into our forecasts and anticipate that it will add $1m to FY26 revenue and $0.1m to EBITDA for the four months to June 30. We have also upgraded our FY27 forecasts by ~5%. The acquisition is EPS accretive by $0.01/share in both FY26f and FY27f. Our DCF valuation has increased to $0.12/share (previously $0.11/share) which implies 179% potential capital upside on the current price.
