Pureprofile Ltd (ASX:PPL) is a data analytics and consumer insights company underpinned by proprietary technology, servicing business decision makers in brands and media companies as well as market researchers. Pureprofile has confirmed its audited results for FY25 including a 1,531% uplift in reported NPAT to $1.54m, a 50% jump in adjusted NPAT to $1.9m, previously reported revenue growth of 19% to $57.2m and an 18% uplift in EBITDA to $5.2m. The latter two were both measures within the company’s FY25 guidance range for FY25 revenue to fall between $57m and $58m and for EBITDA, excluding significant items, to be between $5.2m to $5.8m (company release 28 January). As we noted in our 31 July 2025 report, FY25 revenue and EBITDA were a little behind our forecast for $58.0m and $5.7m respectively but also included the absorption of a $0.15m forex loss and a similar investment in the new Platform solutions rolled out at the end of Q4. NPAT adjusted and reported were also, not unexpectedly a little behind our forecasts, but still showed the significant earnings momentum that the business can generate from its expanding revenue base. We have incorporated the results into our forecasts and made some minor adjustments to our FY26f forecasts which have resulted in a downgrade of 15% to adjusted EBITDA and a ~20% downgrade to adjusted EBIT and adjusted NPAT. We have also rolled our model to the new financial year and include our FY27 forecasts for the first time. Our base-case valuation remains unchanged at $0.12/share fully diluted, on the current share count the valuation is $0.13/share.