Mediaset has announced the creation of a new holding company, MFE (Media For Europe), which will totally control its Spanish and Italian assets. This operation is clearly aimed at creating a pan European media and entertainment group to compete with Netflix, HBO or Disney. The merger of Mediaset and Mediaset Espana should generate €100-110m of synergies by 2023. Be aware, however, that all the synergies of the world can’t prevent the decline in the European TV advertising market. ....
