29 Apr 2020

Drop in advertising and group EBITA

Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m

- Hélène Coumes
- 3 pages

Broadcasting, Content & Entertainment image

Broadcasting, Content & Entertainment image

TV advertising revenue decreased by 11.5% organically in Q1 20 and TV advertising time dropped by more than 30% in the second half of March 2020 due to ad cancellations. The lockdown led to a surge in average individual TV viewing time by above 20% in March 2020, to unpredecented levels. The problem is that it could not be monetised. Group EBITA collapsed (-29%). Cost cutting has been implemented to absorb half of the fall in revenue in Q2 20.

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Drop in advertising and group EBITA

Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m

Published: 29 Apr 2020
Author: Hélène Coumes
Pages: 3

TV advertising revenue decreased by 11.5% organically in Q1 20 and TV advertising time dropped by more than 30% in the second half of March 2020 due to ad cancellations. The lockdown led to a surge in average individual TV viewing time by above 20% in March 2020, to unpredecented levels. The problem is that it could not be monetised. Group EBITA collapsed (-29%). Cost cutting has been implemented to absorb half of the fall in revenue in Q2 20.

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