Four reasons to buy Accor: *Balanced geographical presence, avoiding all the problematic areas *Strong balance sheet after adopting a pure asset-light business model *Complex capital structure with shareholders from three different continents *The stock has previously been over-penalised by its weak return on investment in new business and increased costs in marketing
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Geographic winner
Four reasons to buy Accor: *Balanced geographical presence, avoiding all the problematic areas *Strong balance sheet after adopting a pure asset-light business model *Complex capital structure with shareholders from three different continents *The stock has previously been over-penalised by its weak return on investment in new business and increased costs in marketing