In an interview with FAZ on the occasion of the Frankfurt IAA, the CEO concluded that a profitable production of low-cost Citroen cars is only possible in low-cost countries. The PSA Group will only compete in the luxury end of the car market with its DS brand. To become successful, this might very well take up to 30 years as it took Audi some three decades before it was a genuine competitor to BMW and Mercedes-Benz.
Citroen is the group’s brand that is intended to be a serious competitor at ....
