Adidas upgraded its FY21 guidance (again) on the back of the strong accelerations in Europe and North America in Q2 21.
On the back of good top-line momentum, the ongoing supply chain challenges and normalised marketing spending will put pressure on the margin progression.
The sales contraction of 16% in Greater China was worse than weexpected, however, the trading environment has started to improve, and the group continues to expect strong growth in the country for FY21.


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China will continue to be the driver
Adidas upgraded its FY21 guidance (again) on the back of the strong accelerations in Europe and North America in Q2 21.
On the back of good top-line momentum, the ongoing supply chain challenges and normalised marketing spending will put pressure on the margin progression.
The sales contraction of 16% in Greater China was worse than weexpected, however, the trading environment has started to improve, and the group continues to expect strong growth in the country for FY21.