Beiersdorf has returned to the not well-paved M&A path with a small and expensive acquisition. The US-based business might help the company to speed up its CARE ambitions, but it does not need any toe-holds in these regions. Chantecaille’s philosophy might be helpful to target a new customer group, but there are limited cross-fertilisation opportunities. However, it looks different when it comes to sustainability. Here Chantecaille makes a difference, which might be beneficial for La Prairie.
