Preceding the full set of 2018 figures (preliminary had already been released), Beiersdorf announced CARE+ a kind of weak-up programme. It needs additional annual investments of up to €80m injected into Consumers in order to reach the new 2023 targets and the money box might be opened for acqusitions. The presentation of the programme and the higher investments make us feel more comfortable as a continuation of the ‘Heidenrich way’ could have led to an a unfavourable position
27 Feb 2019
Beiersdorf's new future dynamics
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Beiersdorf's new future dynamics
Beiersdorf AG (BEI:WBO) | 0 0 1.0% | Mkt Cap: 23,224m
- Published:
27 Feb 2019 -
Author:
Martin Schnee -
Pages:
3
Preceding the full set of 2018 figures (preliminary had already been released), Beiersdorf announced CARE+ a kind of weak-up programme. It needs additional annual investments of up to €80m injected into Consumers in order to reach the new 2023 targets and the money box might be opened for acqusitions. The presentation of the programme and the higher investments make us feel more comfortable as a continuation of the ‘Heidenrich way’ could have led to an a unfavourable position