Segafredo and regional brands drive growth
19 Sep 16
For Massimo Zanetti Beverage Group (MZBG), development of its global brand Segafredo goes hand in hand with its established regional brands such as San Marco and Kawai. Growing these, while investing in acquired brands such as Boncafè (Asia), Nutricafès (Portugal) and Meira (Finland), is central to strategy. Revenues are 90% outside Italy and the June 2015 IPO marked a commitment to global expansion. With double-digit earnings growth consensus forecast over 2016 and 2017, the journey is underway.