Akzo has announced its ‘Industrial Transformation’ plan, which will be a rather lengthy and expensive exercise. This comes nearly twelve months after Mr Poux-Guillaume took the helm. His predecessor had tried to implement the Growth & Deliver plan as well as the upgrade to the Focus2 strategy to meet the €2.0bn adjusted EBITDA target. Akzo’s Q3 figures were in line with expectations (sales: -0.9%; adjusted EBIT: +0.6%).