Reaping the benefits of reducing markdowns, Burberry saw full-price sales increase by 15% yoy in the quarter. The strong performance from its own retail and e-commerce channels, especially in the key product categories leather goods and outwear, has led the group to upgrade its expectations for FY21/22 adjusted operating profit.
The new CEO, Jonathan Akeroyd, will take up his post two weeks earlier than planned. The group gave the implication that the new CEO will continue to focus on the same ....

20 Jan 2022
Strategic markdown exit is bearing fruit

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Strategic markdown exit is bearing fruit
Burberry Group plc (BRBY:LON) | 1,258 -37.7 (-0.2%) | Mkt Cap: 4,518m
- Published:
20 Jan 2022 -
Author:
Jie Zhang -
Pages:
3 -
Reaping the benefits of reducing markdowns, Burberry saw full-price sales increase by 15% yoy in the quarter. The strong performance from its own retail and e-commerce channels, especially in the key product categories leather goods and outwear, has led the group to upgrade its expectations for FY21/22 adjusted operating profit.
The new CEO, Jonathan Akeroyd, will take up his post two weeks earlier than planned. The group gave the implication that the new CEO will continue to focus on the same ....