Although Oxford Street capex will be >10% of JD’s £70m FY budget the use of funds is not excessive. With international aspirations JD needed to raise its profile in London to attract attention from brands and future partners. So whilst securing the lease came at a significant cost, the flagship is a key stepping stone for future development. On the £3m fit-out it should generate a direct return - the store could break-even in Jan’16 and over time could make £1-2m EBIT. The site visit serves as a ....
09 Jul 2015
New flagship in Oxford Street well worth the capital investment
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New flagship in Oxford Street well worth the capital investment
JD Sports Fashion Plc (JD:LON) | 135 0 0.0% | Mkt Cap: 6,983m
- Published:
09 Jul 2015 -
Author:
Matthew McEachran -
Pages:
5
Although Oxford Street capex will be >10% of JD’s £70m FY budget the use of funds is not excessive. With international aspirations JD needed to raise its profile in London to attract attention from brands and future partners. So whilst securing the lease came at a significant cost, the flagship is a key stepping stone for future development. On the £3m fit-out it should generate a direct return - the store could break-even in Jan’16 and over time could make £1-2m EBIT. The site visit serves as a ....