The news that Mothercare has struck a licence agreement with Ebebek of Turkey is another reminder of the attractiveness of Mothercare’s brand equity for the right retailers. The agreement allows Mothercare to open a new market and broaden its product range. The medium-term prospects are positive, but we leave our forecasts unchanged, pending Mothercare’s FY25 results due shortly. In October 2024 Mothercare, struck a joint venture agreement with Reliance of India and used the proceeds to refinanc ....
