Veltyco has agreed to acquire Marsovia Holding Ltd, which owns a database of 43,500 online financial trading customers, for a consideration of €4m, offset against an outstanding loan and receivable owed to VLTY by Altair Entertainment, so the deal is cash neutral for VLTY. Favourable user acquisition cost of €92 (€154 per active), where the average customer acquisition cost in financial trading (FX/CFDs) is c. €665. Implies a quick payback and a high ROI.
