easyHotel is a leading “super-budget” hotel operator, taking the concept of budget hotel accommodation one step further than established budget brands. Ignoring a flat hotel market, H116 like-for-like sales are up 8%. The management team of Guy Parsons (ex-Travelodge CEO), appointed August 2015, is making itself felt with a defined pipeline that should see the number of managed rooms double over the next two years. The valuation reflects a growing assurance of shareholder returns that should follow.
