At BOTB’s prelims on 16 June, the remark that it had seen “somewhat of a reduction in customer engagement” since 12 April prompted a 40% decline in the share price as the market worried about this uncertainty. Today’s trading statement reveals that it had seen a 15% reduction in average weekly sales since the start of the new year compared with the last 15 weeks of the prior year. Like most other consumer companies, BOTB is discovering that consumer behaviour is proving harder to predict as the ....
