ITV had honourable figures in 2018. Total advertising revenue was up 1%, above guidance (stability estimated). The broadcast of the Football World Cup, the increase in the ITV Family share of viewing (+1.5pt to 23.2%) and the volume of viewing (+3%) were good supports for advertising revenue in a context of lower spendings in various sectors in the UK. Finally, ITV confirmed the final phase for the launch of BritBox which is a new streaming service on demand and ad-free.
