We see a promising outlook for REACT Group plc as a nimble, fast-growing business operating in a large, fragmented market with significant scope for rationalisation. Approximately 85% of revenues are recurring, with margins mostly high and on an improving path with a target of reaching 30% at the gross profit level by FY24. The cash generative LaddersFree operation is scalable and an important part of the Group’s growth profile. Cross selling of the Group’s services to a broader customer base is also expected to underpin expansion of both the top and bottom lines. Our various valuation models suggest a fair value of 1.7p per share, which is significantly ahead of current levels.