Mirriad Advertising plc (MIRI.L), a leading global provider of in-content advertising and virtual product placement (VPP) technology and services, has conditionally raised £6.8m (gross) at 1.25p/share. The additional funds will be used for working capital as Mirriad’s product set is substantially complete after several years of heavy investment and it is now leveraging the sales and marketing operations of its supply side major entertainment partners. These account for c. 40% of the US TV advert ....
08 May 2024
Allenby Capital: Mirriad Advertising plc: Update
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Allenby Capital: Mirriad Advertising plc: Update
Mirriad Advertising plc (MIRI:LON) | 1.2 0 (-1.3%) | Mkt Cap: 11.8m
- Published:
08 May 2024 -
Author:
David Johnson -
Pages:
9
Mirriad Advertising plc (MIRI.L), a leading global provider of in-content advertising and virtual product placement (VPP) technology and services, has conditionally raised £6.8m (gross) at 1.25p/share. The additional funds will be used for working capital as Mirriad’s product set is substantially complete after several years of heavy investment and it is now leveraging the sales and marketing operations of its supply side major entertainment partners. These account for c. 40% of the US TV advert ....