Taptica is expanding its range of markets addressed and revenue streams received with the acquisition of a share in its small Japanese partner, followed by a much bigger move into the video advertising business with the purchase of US-listed Tremor Video’s DSP business for $50.0m, although this comes with a net $22.5m of working capital in the target. Taptica is utilising cheap debt with a $30m loan to help fund the second acquisition, along with existing cash resources. These two addit

07 Aug 2017
Going straight to video

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- Published:
07 Aug 2017 -
Author:
Cavendish Research -
Pages:
16 -
Taptica is expanding its range of markets addressed and revenue streams received with the acquisition of a share in its small Japanese partner, followed by a much bigger move into the video advertising business with the purchase of US-listed Tremor Video’s DSP business for $50.0m, although this comes with a net $22.5m of working capital in the target. Taptica is utilising cheap debt with a $30m loan to help fund the second acquisition, along with existing cash resources. These two addit