YouGov has been building from its core market research origins, evolving into a broader-based, data technology company, using cross-channel, connected data from its large panels across many countries to inform brands and marketers and help them improve their decision making. The continuing roll-out of its products and services geographically is driving growth well ahead of the market, underpinning the premium rating.
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Connecting the dots
YouGov has been building from its core market research origins, evolving into a broader-based, data technology company, using cross-channel, connected data from its large panels across many countries to inform brands and marketers and help them improve their decision making. The continuing roll-out of its products and services geographically is driving growth well ahead of the market, underpinning the premium rating.