Applied Nutrition is flexing its muscles in a structurally changing market: consumers are increasingly taking a holistic approach to fitness and wellness, with supplements no longer the reserve of professional athletes and bodybuilders, and this is opening up a whole new market. Its B2B distribution model has enabled a low-risk expansion strategy, while NPD and in-house manufacturing ensure the products maintain relevance. We expect the positive trading momentum to continue and forecast robust 3 ....
