DOTD has announced the $35m (max consideration) acquisition of Social Snowball, a highly complementary business that helps e-commerce businesses convert prospects, customers, influencers and affiliates into commission-driven brand advocates. Social Snowball is currently available through existing DOTD e-commerce partner Shopify with over 1,500 monthly subscription-based customers, strengthening DOTD’s Shopify channel partner foothold and Customer Experience Data Platform (CXDP), and increasing D ....
