A confluence of factors is pressuring Apple to shift its long-standing focus on hardware to a mix of software and services to drive the next leg of its growth. We believe the group’s media strategy (so far successful in music but unproven in video) will become a core focus and ultimately, heavily dependent on the success of creating original content. Despite spending US$1bn on video content in 2017, Apples commitment thus far to TV and Film has been negligible in comparison to other OTT
28 Feb 2019
Can ZOO get a piece of the Apple?
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Can ZOO get a piece of the Apple?
ZOO Digital Group plc (ZOO:LON) | 36.2 -0.5 (-4.0%) | Mkt Cap: 35.5m
- Published:
28 Feb 2019 -
Author:
Kartik Swaminathan -
Pages:
8
A confluence of factors is pressuring Apple to shift its long-standing focus on hardware to a mix of software and services to drive the next leg of its growth. We believe the group’s media strategy (so far successful in music but unproven in video) will become a core focus and ultimately, heavily dependent on the success of creating original content. Despite spending US$1bn on video content in 2017, Apples commitment thus far to TV and Film has been negligible in comparison to other OTT