Keywords (KWS) has acquired Fire Without Smoke (FWS) for up to £5.2m. FWS is a creative and marketing services provider to the video games industry. This is an incremental opportunity for KWS to work with games producers on marketing projects (eg trailers). At 7.4x trailing adjusted PBT, this was at the lower end of KWS’s recent acquisition range, and further upside via cross-selling synergies with pre-existing studios is likely.
31 May 2018
Keywords Studios - Unlocking marketing budgets
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Keywords Studios - Unlocking marketing budgets
Keywords Studios plc (KWS:LON) | 1,176 -35.3 (-0.3%) | Mkt Cap: 935.2m
- Published:
31 May 2018 -
Author:
Dan Ridsdale -
Pages:
2
Keywords (KWS) has acquired Fire Without Smoke (FWS) for up to £5.2m. FWS is a creative and marketing services provider to the video games industry. This is an incremental opportunity for KWS to work with games producers on marketing projects (eg trailers). At 7.4x trailing adjusted PBT, this was at the lower end of KWS’s recent acquisition range, and further upside via cross-selling synergies with pre-existing studios is likely.