Today’s trading update shows that the group has traded in line with revised expectations for FY’15. Looking forward the group’s moves to diversify the business geographically are progressing with expansion in Brazil, India and Nigeria being made. The range of products and revenue streams is also being expanded with the launch of premium products targeting higher margins and customer retention (browser based games and high definition video streaming). The company is also launching new advertising supported services in games and social networking. The combination of premium and advertising supported products is expected to help with development in the new geographic markets.
