Imperial Brands’ (IMB LN, BUY, T/P 5100p) announcement of a mutual brand marketing tie-up with China government owned CNTC looks both imaginative and useful. However the amounts of upfront money involved – which typically drive market reactions to such announcements – appear minimal at this stage. Moreover, despite the size of the relevant Chinese, Russian and Ukrainian markets, initial volumes will probably be very small relative to the overall size of two of the world&rsqu
12 Jan 2017
West goes East
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West goes East
Imperial Brands PLC (IMB:LON) | 1,775 0 0.0% | Mkt Cap: 15,388m
- Published:
12 Jan 2017 -
Author:
Chris Wickham -
Pages:
4
Imperial Brands’ (IMB LN, BUY, T/P 5100p) announcement of a mutual brand marketing tie-up with China government owned CNTC looks both imaginative and useful. However the amounts of upfront money involved – which typically drive market reactions to such announcements – appear minimal at this stage. Moreover, despite the size of the relevant Chinese, Russian and Ukrainian markets, initial volumes will probably be very small relative to the overall size of two of the world&rsqu