Interim results from The Character Group (CCT.L), the UK’s leading independent toy company, reflect a good performance against a tough retail backdrop that has seen its larger rivals (including Hasbro, Mattel and Lego) suffer. This reflects the success of Character’s strategy of offering price-competitive products that are not aligned to any particular film franchise coupled with a number of ‘ever-green’ brands (including Peppa Pig, Little Live Pets, Scooby Doo and Stretch Armstrong). Character ....
