Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) CEO Callum Sommerton discussed the company's response to the UK government's proposed ban on disposable vaping products in an interview with Proactive's Stephen Gunnion.
While the specifics of the ban remain unclear, Chill Brands is already pivoting towards a post-disposable product landscape. Sommerton highlighted the company's focus on compliance and innovation, emphasizing their development of a fully compliant, reusable pod system, which is being accelerated in response to the proposed regulations.
Chill Brands' new product, aimed at aiding nicotine cessation, reflects a shift towards reusable and rechargeable vaping solutions. Sommerton expressed confidence in the company's agility and ability to adapt within the provided timeframe, citing a significant lead time until the expected implementation of the ban in early 2025. He acknowledged the evolving vaping landscape as an opportunity for companies focused on sustainability and long-term growth, contrasting with those seeking short-term profits.
Sommerton also raised concerns about the potential unintended consequences of the ban, such as the growth of a black market for disposable vapes and a possible resurgence in tobacco use. Citing studies and opinions from health and industry organizations, he argued for regulation over outright prohibition.
Despite the looming UK regulations, he said Chill Brands remains committed to its existing markets in the US and select European countries, and to the development of its non-vaping business segment.
