Digitalbox PLC (AIM:DBOX) CEO James Carter talked with Proactive's Stephen Gunnion about the company’s stronger-than-expected performance for 2025 and strategic plans going into 2026.
Carter said that EBITDA will be significantly ahead of market expectations, while revenue remains broadly in line. He highlighted how Digitalbox has “delivered all that we set out to deliver, more efficiently than we perhaps planned to at the beginning of the year,” noting that the business has remained agile in challenging conditions.
A key factor in the company’s growth was the success of its vertical strategy, particularly through launches such as Royal Insider and Reality Shrine, which have helped it build valuable US audiences. These audiences tend to monetise at roughly twice the rate of UK users.
Digitalbox is also seeing promising returns from its platform business. According to Carter, platform revenue is expected to reach around £1 million, up from near-zero levels just a few years ago. He said, “We’re looking at opportunities that enable us to extend our own platform business as well as our open web business”.
Another growth area is TV Guide, a property the company acquired and modernised. By improving its mobile experience and introducing new content sections, Digitalbox has doubled the site’s size over two years, with around 50% of traffic now coming from Google.
On M&A, Carter said the company is considering opportunities aligned with its entertainment-focused model, as well as potential diversification. He also acknowledged sector challenges, particularly around AI disruption and the evolving role of platforms like Google.
To learn more about Digitalbox PLC’s growth strategies, acquisitions, and how it's navigating the digital media landscape, watch the full interview now.
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