Electric Guitar PLC (AIM:ELEG) CEO John Regan joined Proactive's Stephen Gunnion with details of the appointment of Jeremy Saul as managing director of 3radical, Electric Guitar’s primary operating subsidiary. Saul, who has over 25 years of experience, has held senior roles at Data Locator Group and has worked with major clients such as Salesforce, Jaguar, and Visa. Regan highlighted Saul’s expertise in mobile and digital audiences, as well as his involvement in due diligence for the 3radical acquisition.
Regan emphasised the strategic shift towards aggressive sales and marketing to capitalise on 3radical's established software platform. The focus is on leveraging Saul’s knowledge to enhance the company's presence in the market, particularly in light of changes in digital advertising trends, where the importance of first-party data is increasing. Regan outlined the significance of making the product easily understandable and purchasable for chief marketing officers.
Since Electric Guitar’s reverse takeover of 3radical and its listing on the AIM market a month ago, the company has been proactive. Regan said he has engaged with clients in Singapore and Australia and is working on integrating the UK team into a sales-focused culture. The company has also been building its sales team, with three new salespeople already active. Future plans include further partnerships and strategic hires to support the company's objectives.
