Fah Mai Holdings Group Inc (OTC:FMHG) UK head Jacob Carter talked with Proactive's Stephen Gunnion about the state of the whisky industry in 2024 and expectations for 2025.
Carter highlighted both the challenges and opportunities the sector has faced. He noted significant declines in Scotch whisky exports, with volumes falling by 10.20% during the first half of 2024 due to global economic pressures, inflation, and tariffs. Auction values also saw steep declines, with a 50% drop in fine and rare whisky prices year-over-year in Q2. Additionally, the luxury segment has been under pressure, especially for high-end bottles aged over 50 years.
Despite these challenges, Carter pointed out areas of growth, such as increased demand in emerging markets like India (up 17.30%) and Japan (up 13%). Resilient brands like Glenfarclas and Port Ellen have shown modest gains, and iconic labels like Macallan continue to hold their position despite market volatility. Looking ahead to 2025, Carter predicts sustained demand for rare whiskies, further diversification across whisky brands globally, and the rise of digital platforms leveraging blockchain and NFTs for authentication.
To new investors in 2025, Carter advised starting with research and understanding market trends, setting clear budgets, diversifying portfolios, and consulting industry experts. For more information, visit Fah Mai at Fahmaiholdings.com.
