On set at the F1 esports New Balance Pro Series, Gfinity (LON:GFIN) CEO Graham Wallace says they work across the full spectrum of the esports landscape, working with games publishers, sports rightsholders, media companies and commercial brands.
''We're at an inflection point in the development of the gaming landscape'', he says.
Global head of content Amanda Lawson explains that esports is a perfect way to get a younger generation involved in brands and consuming content.
''It's such an exciting sector to work in''.
