HANetf co-CEO Hector McNeil talked with Proactive's Stephen Gunnion about the company’s latest collaboration with US asset manager YieldMax, launching two income-generating exchange-traded products in Europe — MSTY and YMAG. These ETFs use covered call strategies to deliver monthly income to investors, offering alternative sources of yield beyond traditional dividends.
McNeil explained that MSTY mirrors a popular US ETF based on MicroStrategy stock, delivering a monthly payout equating to a 90% annualised distribution rate. "It's seen as a bit of a behemoth in the ETF industry," he said. The other, YMAG, includes a diversified basket of about 30 tech stocks and aims for a 24% distribution rate.
According to McNeil, investor interest has been unprecedented, with over 250 inquiries in just a few days. Most of the demand is from retail investors already familiar with the YieldMax brand. The level of engagement includes investors taking extraordinary steps to prepare for access, such as renewing passports for brokerage account setups.
He also highlighted HANetf’s broader position in the ETF landscape, noting that the company supports 20% of all ETF brands in Europe through its platform. This launch represents part of a wider trend of covered call ETFs entering European markets, an area where HANetf aims to lead.
McNeil emphasised the importance of educating investors about this hybrid income model that combines options premiums, dividends, and capital gains. "It sounds complicated, but it's actually fairly simple," he added.
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