Immotion Group (LON:IMMO) has raised gross proceeds of £2.85mln from an 'oversubscribed' fundraising to accelerate its growth plans, and revealed it has inked a revenue-sharing deal with the MGM Mandalay Bay resort and casino in Las Vegas.
CEO Martin Higginson tells Proactive London what the deal means in terms of revenue now for Immotion and how demand within the sector has enabled the company to consciously make a move away from amusement arcades into higher-footfall, better quality leisure environments.
Immotion is also planning to launch a new range of ‘edutainment’ experiences in the second quarter aimed at zoos, science centres and museums.
