Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) (Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF), Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF)) chief executive Stephan Beringer joins Proactive London after hiring Martin Moor as vice president and head of music & brand partnerships and James Goodhall as head of music sales Europe, Middle East and Africa (EMEA).
This follows the 2020 launch of Mirriad's Music Alliance, a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through placing brands' content into music videos and media.