Welcome to this year in review conversation with My Club Europe PLC (MCE:JPJ), the supplier of custom teamwear for grassroots sport ranging from football to e-sports with its shares tradeing on the JP Jenkins marketplace for private businesses.
Chief operating officer Graham Anderson says the company’s AI enabled model is unique within the industry and “maybe in the whole of the manufacturing world.”
In this interview, investors will learn:
- How the company is benefitting from emerging sports in addition to traditional sports that require bespoke custom teamwear
- Who My Club Europe is commercially partnered with and which other sales relationships are being fostered
- How the company has achieved 25% year-on-year revenue growth
- Who the company is now engaging with courtesy of the JP Jenkins platform
- How My Club’s AI strategy makes the business unique within the sporting apparel industry
- When the company’s ‘game-changing’ Kit Funder initiative will be launched and what it means for the relationship between sports clubs and sponsors
- How the company’s soft launch into Europe is progressing and which other territories are being earmarked for expansion
- What My Club Europe’s strategic aims are for 2026
Reasons to add My Club Europe PLC to your watchlist:
- Experienced management team with tenures at Nike, Adidas and UEFA
- Has already served ~5,000 UK sports teams since 2019
- Focuses on affordable, customisable performance kits, addressing a key barrier to participation—87% of UK families cite kit costs as a challenge
- Offers cutting‑edge, AI‑driven design and fast production, enabling competitive pricing and rapid delivery
- Has a strategic partnership with Decathlon, the world’s largest sporting goods retailer
- Expanding into schools, universities, corporates and charities
Graham Anderson, Chief Operating Officer of My Club Europe Plc was interviewed for focusIR by Sarah Lowther.
