Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the company's strong momentum following its AIM listing and strategic consolidation of subsidiaries. Livingston explained that the post-RTO period has been pivotal in aligning Tooru’s challenger brands under one umbrella, generating synergies and improving cost efficiency.
Highlighting the growing mainstream appeal of the "free-from" category, Livingston described it as a lifestyle choice beyond those with medical dietary needs. He sees a “massive opportunity to become more mainstream as free-from and good-for-you products,” noting that if executed well, “we should have exponential growth.”
Among Tooru’s brands, OAF stands out, with standout performance in Tesco stores. Livingston attributes its success to bold packaging, great taste, and organic social media buzz: “There’s a lot of social media that is unpaid for, where people are sharing news about their new find.” He also hinted at conversations with other major UK retailers, suggesting that 2026 could be a breakout year for the brand.
Pulsin continues to show resilience, posting positive EBITDA despite recent operational disruptions. Production is moving from Gloucester to Wales, aligning costs with demand as the brand continues to serve strong consumer demand in the protein, keto, and fibre bar segments.
Looking ahead, Livingston revealed a two-pronged strategy: expanding into major retailers and entering international markets, while also exploring strategic acquisitions that align with Tooru’s consumer base and operational capabilities. The aim is to build a large-scale bakery business that combines mass-market branding (via OAF) with prescription product stability (via Juvela).
For more updates like this, visit Proactive's YouTube channel. Don’t forget to like the video, subscribe to the channel, and enable notifications so you never miss future content.
#TooruPLC #FreeFromFoods #ScottLivingston #OAFBrand #Pulsin #Juvela #RetailExpansion #FoodInnovation #HealthySnacking #AIMListing #ConsumerTrends #ProteinBars #TescoLaunch #InvestorUpdates #FoodBusiness
