By Tal Mor, CTO and introduction by Neil Jones, NED
Tal runs through the technology of the Tremor platform, revealing how Tremor fulfils the increasing demands of advertisers, which is the key to unlocking the potential of the business and how it makes its money.
Neil Jones, NED – 00:18
Tal Mor, CTO - 2:49
Programmatic (targeted) Advertising - 3:40
A Single Ad Journey – 05:04
The Programmatic Challenge - 09:22
Marketing Sophistication – 13:06
Real Time Bidding - 14:34
Prediction AI – 16:27
Video Expertise - 22:55
Scalable Technology – 21:04
Ad Operations – 22:28
Tremor International PLC offers data-focused marketing solutions that drive execution and brand insight in mobile, leveraging video, native, and display to reach the users for every application, service, and brand. The Company’s technology is based on artificial intelligence and machine learning at big data scale. The Company works with more than 450 advertisers, including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, and Zynga, and more than 50,000 supply and publishing partners worldwide.