Despite the new impressive results, it is the outlook for the US market that dominates the scene, reflected by a decrease of approximately -5.0% in the stock variation. The first-quarter revenue is expected to decline by 30% to 40%. Consumers are not hesitating to switch to less premium products, as Tequila continues to encroach upon the market share of cognac.

01 Jun 2023
Declining cognac consumption in the US remains in the spotlight

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Declining cognac consumption in the US remains in the spotlight
- Published:
01 Jun 2023 -
Author:
Davide Amorim -
Pages:
3 -
Despite the new impressive results, it is the outlook for the US market that dominates the scene, reflected by a decrease of approximately -5.0% in the stock variation. The first-quarter revenue is expected to decline by 30% to 40%. Consumers are not hesitating to switch to less premium products, as Tequila continues to encroach upon the market share of cognac.