Having shed its image as a logistics-focused industrial conglomerate, Bolloré is now a mere reflection of Vivendi and its oil logistics business. The bad news for Bolloré is that oil prices have decreased, and the group’s results have obviously been far from stellar. Now that a takeover bid on Vivendi has been ruled out and the company is set to pocket €4.65bn, the question of redeploying the cash is becoming ever more topical.
